What’s a Marketing Plan and Why Do You Need One?

Every organization has objectives and goals that they would like to meet. Setting a Marketing Plan makes it easier to track and execute goals for your organization. Sokos Social works with our clients to develop and implement an Annual Marketing Plan. Our team focuses on reaching your goals through digital channels, and together we map out action steps and objectives on a monthly, quarterly and annual basis through your digital platforms as well as print media, public relations, community outreach, and other types of traditional media. These objectives help meet your sales or fundraising needs through creative content to promote events, communicate new products & services, and execute strategic campaigns for your business or organization.

Sokos Social tracks the return of investment on your advertising dollars to make sure your marketing investments will directly benefit you and your organization. Paying for marketing services without a Marketing Plan is not only ineffective marketing… but wasteful to your business and resources with no way to track progress.

Our Marketing Plans involve creating a narrative each month that ties into driving sales and goals to our clients. These narratives come to life through content marketing, via blog posts, email newsletters, website content, and social media. It can be a call to action, a seasonal holiday campaign, or other strategic promotion for specific time-sensitive content.

For example, during the holiday season Sokos Social creates campaigns for our nonprofit clients surrounding the season of giving to encourage supporters to donate. Each of our clients has different objectives and goals to meet, but Sokos Social rises to each unique occasion thanks to our custom-tailored Marketing Plans.

Using a defined timeline of action steps within an Annual Marketing Plan, communication between the departments of your organization will run more smoothly as well. Sokos Social works as an extension of your in-house team to support achievement of your goals – bringing dreams to reality. With information strategically defined at a birds-eye-view level for the entire year, it’s easier for those team members outside of the Marketing & Advertising departments to embrace long-term vision for your brand and its marketing and communications.

Our clients and their teams are some of the most determined and talented individuals that we have ever met. However, even the most successful and talented organizations need an expert in the marketing field to make their goals and objectives come to life. The team of experts at Sokos Social look over your business operations & marketing with a set of new eyes to add a fresh perspective to your organization. Let our marketing rock stars invent creative and strategic Annual Marketing Plans for your organization.

Email hello@sokossocial.com to see what your advertising budget can really do for you.

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